Marcella Ogborn
Marketing Leader & Strategist
Phone:
607-745-7249
Email:
Location:
Corning, NY
A Bit About Me
I'm a marketing strategist and brand amplifier with over a decade of experience building digital marketing strategies and 7+ years leading marketing teams. My primary expertise is in content marketing, SEO, cross-channel promotions, and team building/management. I'm passionate about helping startups, nonprofits, and companies of all sizes tell their stories in more compelling ways, optimizing their digital presence, and helping make their mark online!
My Skills
-
​Digital Marketing Strategy & Implementation
-
Team Building and Management
-
Cross-Channel Promotions
-
SEO & Content Marketing
-
Internal / Employee Communications
-
External / Crisis Communications
-
Public Relations
-
Social Media Strategy
-
Email Drip Campaigns
-
Experience with marketing automation, content management, and other tools such as HubSpot, Salesforce, MailChimp, ​WordPress, and G-Suite
Work Experience
August 2022 - Present
March 2022 - August 2022
January 2021 - March 2022
June 2017 - January 2021
December 2015 - June 2017
February 2012 - July 2015
Freelance Marketing Consultant - Marcella Marketing
I work with startups, small businesses, and individuals to propel them to the next level through content marketing, SEO, and overall digital marketing strategy based on the unique needs of each client. As of November 2022, I'm also the marketing lead for a brand new startup that has yet to become public - stay tuned!
Associate VP of Communications - Bonterra Tech
Established Bonterra's internal and external communications departments, hiring and onboarding both the internal and external communications managers. Managed the working relationship with our public relations team at PAN Communications, helping coordinate executive interviews, press releases, and other forms of external media. Worked closely with our crisis communication team to develop the company's strategy for handling crisis situations. Additionally, helped develop and promote the Bonterra (BonterraTech.com) brand.
Associate VP of Marketing - GiveGab
Promoted to Associate VP of Marketing for GiveGab after serving as their Marketing Director for almost four years, having grown the marketing team and contributed to the company's revenue substantially and consistently since first hired as Content Marketing Manager in December of 2015.
Director of Marketing - GiveGab
Promoted to Marketing Director following almost two years as GiveGab's Content Marketing Manager, having developed and managed a diverse team of marketers and designers whose output resulted in the significant growth of GiveGab’s digital footprint and client base. This time period also included direct assistance with GiveGab's acquisition of the company previously known as Kimbia.
Content Marketing Manager - GiveGab
Established a marketing and brand strategy for GiveGab with a primary focus on content marketing, building SEO and brand awareness, and growing a diverse and specialized team of marketers and graphic designers to help meet business objectives.
Web Content and Digital Project Manager - Private Medical Practice
Developed and managed a variety of websites and social channels directing patients to a prominent medical practice based out of Manhattan, NY, and areas of NJ.
Education
Kellogg Executive Education - High-Impact Selling
Northwestern | Kellogg
Certificate of Completion
Bachelor of Arts (BA), Speech-Language Pathology
SUNY New Paltz
GPA: 3.8
February - May 2020
January 2016
2007 - 2009
Bachelor of Arts (BA), Communication & Media Studies
SUNY Oneonta
GPA: 3.9
HubSpot Inbound Certification
HubSpot Marketing Academy
Certificate of Completion